How to Write an Effective Internal Business Case

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How to Write an Effective Internal Business Case includes the following courses. In addition to the brief description for each course, even more information can be found by clicking on the link.

• Preparing a Business Case

Why put time and effort into preparing, writing, and presenting a business case for new projects? Why not just talk to the manager and get his approval for the project? The answers to these questions lie in the fact that organizational budgets for new projects are typically very tight and, as such, your project will be competing against other projects for funding. Without a written business case, your chances of persuading decision makers within your organization to implement your new project idea, instead of a competing project, stand little chance. This course prepares learners interested in the development of effective business cases. You will learn what a business case is and when one is used, what research you need to do before you start to write a business case, and what information should be included in your business case. Finally, you will learn how to plan and position your business case to maximize its effectiveness.

• Writing a Business Case

In this course, you will learn how to plan, write, and present a business case to persuade key decision makers in your organization that your proposal is a winning initiative. This course will show you the principles for preparing an effective business case, and it will guide you through the writing process, from defining your business need and gathering relevant information, right through to assessing the financial impact of your solution. The course will conclude with practical advice on how to concisely present your business case to connect with your audience and key decision makers.

• Presenting Your Case

A successful presenter must possess the proper skills to plan and deliver an effective business case presentation and employ strategies to establish and maintain the audience's attention. This course examines the careful planning and delivery of a business case presentation. It focuses on the use of visual aids and handouts in a presentation, the structure and development of a presentation in light of audience needs, and the elements involved in successfully delivering the presentation to that audience.

• Getting the Most from Business Documents

Here you will learn about the different business document types such as memos, reports, and proposals and the best uses for each. The course shows you how to align the message content, document type, and delivery method--Internet, fax, mail, courier, and so on--so that your business documents receive the right level of attention and achieve their designated purpose. Independent topics address five of the most commonly used business documents. Learn how to prepare, lay out, and deliver business documents that reflect well on you and your company. 

• Preparing an Effective Internal Business Case Simulation

For the purposes of this simulation, you are a senior product line manager of women's apparel for Zenith Athletics – a national manufacturer of athletic gear and clothing. When an ambitious subordinate proposes a major market-research project geared toward the creation of a new line of mom-and-tot exercise apparel, you offer your assistance in the preparation of a business case. Tasks focus on the key foundational elements of business-case creation, and you must guide your subordinate, providing her with accurate information on which she will base her work. Further, you will undertake portions of the proposal and test your ability to draft an executive summary.

Price: $250

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